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B-CU College of Business and Entrepreneurship Students Gain Event Management Experience During 20th Annual Super Bowl Gospel Celebration

By: Chevelle Hall, M.Ed, Ph.D. Associate Professor, Department of Secondary and Physical Education

Students from the College of Business and Entrepreneurship, Tatyanna Bell, Randy Hamm, Bryan Jefferson, Khaila Frederick, and Anthony McGrew, from the College of Business and Entrepreneurship, had the opportunity to volunteer during the 20th Annual Super Bowl Gospel Celebration produced by Black Entertainment Television in Atlanta, Georgia. I have had the honor of attending the Super Bowl Gospel Celebration for several years, where students have had the opportunity to volunteer for highly-acclaimed performers and assist in event management for the celebration. While I was the department chairperson at Hampton University, I shared this experience with my students, and now in its 20th year, this has been the first year I've been able to bring along our awesome Wildcat students to Atlanta.

Rickey Smiley and students The students assisted in rehearsals and day-of logistics that included directing celebrity talent to rehearsal spaces, preparing dressing rooms for the talent, working with operations for the NFL Choir during rehearsals, production for the run of show, and more. Each student was placed in a volunteer leadership capacity and worked tirelessly for the event.

The Super Bowl Gospel Celebration was founded by Melanie Few, a marketing mogul whose vision was to infuse faith and football together. This year's host was Rickey Smiley and students had the chance to capture photos with Kirk Franklin, Rickey Smiley, Grant Hill, and the Winans.

The event staff, performers and additional volunteers were intrigued by the professionalism and attire of the students.

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About Bethune Cookman University:

Founded in 1904 by Dr. Mary McLeod Bethune, Bethune-Cookman University (B-CU) today sustains her legacy of faith, scholarship, and service through its relationship with the United Methodist Church and its commitment to academic excellence and civic engagement.  B-CU offers 38 degrees on its main campus and online college. Located in Daytona Beach, B-CU is one of three private, historically black colleges in the state of Florida. The institution boasts a diverse and international faculty and student body of nearly 4,000.  For more information, visit

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